Pamplona Alimentos S/A, a privately held corporation, was founded on May 3, 1948, by Mr. Lauro Pamplona and his wife Mrs. Ana Pamplona.

The company had its origins in the municipality of Agronómica, in the state of Santa Catarina, and in 1963 under the name of Açougue Riosulense Ltda., it dedicated itself exclusively to the slaughter and sale of beef.

The commitment to grow and the need to always provide products with quality and differentiated service made this enterprising couple believe that it would also be possible to sell pork. A new product then emerged, which allowed offering another alternative to customers. Diversifying the mix even further, new product lines were created, such as: smoked, savory, sausages, sausages and derivatives.

With the ideal of growing and innovating, in 1969 they transferred their activities to the municipality of Rio do Sul/SC, with modern and new facilities for the time, starting to use a new corporate name: Frigorífico Riosulense Ltda. At the end of 1973 the company was transformed into a corporation. In 1974, in order to adapt to new requirements and updates in the agro-industrial sector, it became necessary to join the SIF (Federal Inspection Service). This procedure resulted in the opening of new markets and the development of new products.